Marketing Manager Course - Chapter 18

Tham khảo tài liệu 'marketing manager course - chapter 18', kinh doanh - tiếp thị, kỹ năng bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 18 ManagingManaging InformationInformation SystemsSystems McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives After reading this chapter, you should be able to: z Understand the difference between data and information, and how firms use each to achieve organizational goals. z Integrate the components of a firm’s information technology. z Compare different types of networks, including local area networks, intranets, extranets, and the Internet. z Understand the role of software and how it changes business operations. z Discuss the ethical issues involved with the use of computer technology. z Understand how productivity, efficiency, and responsiveness to customers can be improved with information technology. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Two Perspectives z This chapter looks at information from two perspectives: ¾ How the firm’s information systems and information technology are part of management. ¾ How management information systems are used by managers. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Management Skills for Information Systems Management zAnalytical Skills—Managers need to be able to gather, synthesize, and compare data about their firms and about the options available to them. zOrganizational Skills—Managers need to be able to make sense of information by organizing data to facilitate analysis and comparison. zFlexibility and Innovation Skills—Managers must be able to be flexible in adapting standard business practices to new information technologies. McGraw-Hill © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Information Related to MIS zManagement information systems provide access to important information used in many other chapters: ¾Planning process (chapter 5) ¾Decision making (chapter 6) ¾Human resource management (chapter 10) ¾Communication .

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