Và để làm tốt, nó cần thiết để kết nối người tiêu dùng điện thoại di động với thương hiệu Nokia. Để làm được điều đó, nó đã chuyển sang cơ quan PR và cơ quan tương tác ở Rotterdam, Bikker Euro RSCG và con người i Euro RSCG. LEAP THE Vào thời điểm đó, dòng chữ quảng cáo của Nokia "Connecting People". | Website If you re thinking of leaping or looking for even more examples of brilliant creative leaps visit . There you ll find examples of companies and brands that leaped and prospered reinventing themselves their marketplaces and marketspaces. Acknowledgments In Chapter 9 I made the case for creative collaboration. This book is the perfect example of just that a collaborative creative effort. As with all great collaborations there are many people I need to thank for their contributions. First and foremost thanks to Rebecca Leatherman with whom I have had the pleasure of working for more than 10 years and Lisa Fabiano with whom I ve had the pleasure of working for more than 15 years. Without them this book would not have been possible. Thanks to Jesse Kornbluth and Ann O Reilly whose contributions were invaluable. Thanks to a core group of people whose collaborative teamwork made it all happen Lillian Alzheimer Johanna Berke Roger Haskins Sebastian Kaupert Michael Lee Carin Moonin Peggy Nahmany Sandra Riley Marian Salzman Amy Woessner Nancy Wynne. Thanks to all of the Euro RSCG people around the world who provided their thinking on Creative Business Ideas 224 Acknowledgments Thomas Bassett Black Rocket Euro RSCG San Francisco Ron Berger Euro RSCG MVBMS Partners New York José Luis Betancourt Betancourt Becker Euro RSCG Mexico City Leendert Bikker Euro RSCG Northern Europe Frank Bodin Euro RSCG Switzerland Geneva Marco Boender Human-I Euro RSCG Interactive Amsterdam Phil Bourne KLP Euro RSCG London Matt Cumming Euro RSCG Partnership Sydney John Dahlin Euro RSCG Tatham Partners Salt Lake City Vincent Digonnet Euro RSCG Partnership Asia Pacific Singapore Paul D Inverno Bounty Euro RSCG London Olivier Disle BETC Euro RSCG Paris Matt Donovan Euro RSCG Partnership Sydney Jay Durante Euro RSCG MVBMS New York Jim Durfee Euro RSCG MVBMS New York Mercedes Erra BETC Euro RSCG Paris Gary Epstein Euro RSCG Tatham Partners Chicago Mercedes .
