Trong ảnh chụp màn hình này, bạn có thể xem những gì trang Dịch vụ mới được tạo ra trông giống như sau khi nhập khẩu vào WordPress với chủ đề Mười Hai mươi kích bạn có thể thấy, đây không phải nhập khẩu hoàn toàn. Hai vấn đề chính là tiêu đề được hiển thị | Project 3 Building an E-Commerce Website In this chapter you will learn how to Categorize products for easy browsing Offer your customers product variations Use coupons cross-selling social networking Facebook and the Google Merchant Center to market your store Customize the presentation of your products Enable a variety of payment gateways on your store Use various upgrades to increase the functionality of your store Build the inventory for your store Feature products on your store s homepage Once this project is complete you will have succeeded in creating a site similar to the one shown in the following screenshot 74 Chapter 3 Introducing WP e-Commerce The WP e-Commerce plugin dispels the myth that starting an e-commerce website requires a lot of time and money. In truth all you need is a WordPress installation coupled with WP e-Commerce. This plugin which can be found at http offers a wealth of features at absolutely no cost and additional functionality for a fee but those addons certainly aren t required in order to run a state-of-the-art e-commerce store. WP e-Commerce is easy to install and moderately easy to configure which means that you can have a stable online store up-and-running in no time. The free WP e-Commerce plugin offers many features to help your store become a success. For instance when it comes to social networking this plugin offers tools that make it possible for store owners to import products into the Facebook Marketplace. It also includes an integrated ShareThis feature that makes it easy for customers to share products with their friends. If the payment process isn t easy then shoppers will look to buy elsewhere. That s why the WP e-Commerce plugin makes it possible for merchants to offer their shoppers a wide range of payment options. The free version of the plugin integrates with Google Checkout PayPal Payment Express and many other payment processors. The Gold Cart upgrade also offers an additional .