bps modem có thể giao tiếp với một bps hoặc một modem 2400 bps. Cân nhắc khác trong việc lựa chọn một modem phần mềm truyền thông và nó thường được miễn phí. Để truy cập các dịch vụ trực tuyến khác, bạn sẽ cần phần mềm truyền thông của riêng bạn. | 208 Marketing Management Information Systems Packages Price ep 1 eP 1 ep 1 Price rises S falls No change S rises Price falls S rises No change S falls Exhibit RELATIONSHIP Between Price and Elasticity to develop pricing policies that will maximize total sales revenues. This is usually a function of price elasticity. If the product is highly price sensitive a reduction in price can generate a substantial increase in sales which can result in higher revenues. A product that is relatively insensitive to price can have its price substantially increased without a large reduction in demand. Exhibit shows the relationships between price elasticity ep and sales revenue S which can aid a firm in setting its price. Computer programs exist that help determine price elasticity and various pricing policies. With the aid of computer software for spreadsheets and statistical packages the marketing managers can typically develop what-if scenarios in which they can alter factors to see price changes on future demand and total revenues. Example ROI Pricing One of the widely used pricing methods especially in large corporations is pricing to achieve a targeted rate of return on investment ROI . Furthermore there is an increasing tendency among firms to adopt some form of target ROI pricing. This is mainly due to a growing awareness of the need to integrate pricing policy with the objective of achieving a satisfactory rate of return on capital invested. ROI pricing is certainly the most widely used pricing method today. The use of spreadsheet software and what-if analysis can be readily applied to the area of product pricing. The conventional ROI pricing technique is generally along the following lines a standard volume of production is estimated the variable cost per unit is calculated for this level of production and fixed factory overhead selling and administrative expenses are allocated over the number of units at standard volume of production. Depreciation on .
