Chúng ta cần giám đốc điều hành trưởng thành, những người có thể tìm cách để phát triển. . . . Tăng trưởng là một cái tâm-set "Nếu thị trường xe hơi đã được trưởng thành, làm thế nào đến minivan Chrysler gửi vào phát triển mạnh mẽ? Nếu ngành công nghiệp thép là trưởng thành, làm thế nào để chúng tôi giải thích Nucor? | Internet and E-Business 93 Dell by selling customized computers through low-cost telecommunications and Web channels has a much lower cost of doing business than HP Compaq IBM and Apple. Dell has grown at twice the rate of the rest of the industry and is now the leading personal computer seller in the United States. GE claims to have saved hundreds of millions of dollars of its purchasing budget by establishing its Trading Process Network and requisitioning products over the Internet. Oracle ran an ad claiming to have saved over a billion dollars by using its Internet-based systems in running its own business. Although the main benefits of the Internet are many and varied it was e-commerce and not the other applications that caught most of the public s attention. E-commerce meant the opportunity to convert the Internet into a selling channel. E-commerce started by selling books music toys electronics stock buying insurance and airline tickets and soon added furniture large appliances home banking home food delivery consulting and almost everything else. The new instilled fear in every store-based retailer. Would the availability of online products spell the kiss of death for stores Smart store-based retailers such as Barnes Noble WalMart and Levi s took no chances and set up separate online sales channels. Instead of staying only brick and mortar they moved to brick and click. But many collapsed in the late 1990s having made the mistake of collecting eyeballs instead of revenues. One start-up told the venture capital supplier Revenues are a distraction that I cannot afford. These lacked not only an e-business strategy but even a business strategy. No wonder so many turned into . When the bubble burst many store-based businesses gave a sigh of relief. Yet smart retailers and businesses did not ignore the potentials of the Internet and added an online presence. 94 Marketing Insights from A to Z .
