và yêu mến trẻ em và phụ huynh trên khắp nước Mỹ. Trên đường đi, cô phát hiện ra và nuôi dưỡng "của thương hiệu cá nhân identity' một kỳ công, phục vụ cho catapult sự nghiệp của mình và đóng góp đến một mức độ cao của sự hài lòng cá nhân. | True Confession Good for the Soul Great for the Brand 31 work there The brand. All the Disney employees I know have exchanged the minimum five years of their lives for the prestige of being associated with this great company. They want the name Disney on their resume. The experience of working for Disney creates many of their values which in turn have shaped their individual brand identities. Disney employees past or present get something they value when they can say I ve worked for Disney. It s part of their story the wonderful world of Disney. When Dalmatian Press started up we slowly and hopefully pursued the giant Disney for the rights to publish their characters and stories. We were worried that they would be difficult and demanding to work with but it didn t matter. We wanted to work with them. We believed that having Disney titles in our portfolio would enhance our image and make us more attractive to other potential studios. We believed that the Disney alliance would help us make a good impression on other Hollywood studios. What the Disney brand stands for has changed over time. Some passionate artists assert that Disney is trying to fool people into thinking it cares when it hasn t since Walt Disney was alive. Still what the brand does stand for is a legacy of creativity and professionalism that demands high standards from everyone who works with it. We believed that if Dalmatian Press could publish Disney books it would help us make a stronger first impression with retailers who had never heard of Dalmatian Press. It did. As we had believed first impressions count and they can save precious expensive time in business. And as it turned out when we were fortunate enough to become a Disney publisher it became and continues to be one of our most enjoyable partners. A similar story with unique characteristics can be told about Warner Bros. This company does a superb job of building and protecting its brand. Therefore our alliance with them makes Dalmatian .
