Khuếch tán cao / thấp truyền chủ yếu, phân cấp kiểm soát, quản lý kinh doanh, khả năng đáp ứng các ưu tiên địa phương của họ. Bất kỳ hội nhập của hệ thống xảy ra do người sử dụng với người dùng hợp tác (một 'liên bang' lợi ích), không kinh doanh tổng thể CNTT thiết kế. | A Resource-based View of Strategy 113 Stakeholder demands Resources Competencies purchase GE refuses dealers purchases for stock but provides demonstration models against which customers can order for next day direct delivery through GE s Direct Connect system. GE holds all the stock and dealers can order any model online on behalf of the customer. Dealers are now effectively paid commission on sales made rather than items purchased. This enables GE to encourage customers to buy the latest models rather than the often older models stocked in large quantities by dealers. The system has helped smaller dealers to compete more effectively with large discount warehouses enabling them to meet more of the customers needs and has reduced stock holdings in the supply chain by about 12 . Also since GE has to arrange delivery it gathers useful consumer data. The direct insurers led by Direct Line have had a dramatic impact on the general insurance industry by simplifying the processes for selling policies and handling claims. By carrying out most transactions by telephone and now online and having integrated systems it has both reduced costs and hence premiums and improved customer satisfaction with the responsiveness and efficiency of the service. 2. Customer Intimacy targeting markets very precisely and tailoring products and services to the needs of particular customer groups. The purpose here is not just to satisfy but to please customers by understanding their needs and meeting them on every occasion. This can obviously be expensive but it can build long-term customer loyalty. Examples quoted include Home Depot a DIY retailer whose purpose is to solve the consumer s home-repair problems rather than merely sell products and Kraft and Frito Lay in consumer 114 Business Strategy Concepts and the IS IT Strategy Implications packaged goods who both offer an extensive range of products to match the preferences of many different types of consumer. Their information systems .
