Vì vậy, ông đã nhận trên máy bay và bay tới Đức để gặp gỡ trực tiếp với chủ cho thuê mặt đất. Ở đây ông đã có thể thiết lập một mối quan hệ làm việc tin cậy lẫn nhau dẫn đến thành công đàm phán một hợp đồng thuê đất mới hài lòng cả hai bên. | TRUMP STRATEGIES FOR REAL ESTATE which contains luxury condominium units would top the structure starting at the 28th floor and rising to the penthouse on the 68th floor. The views were enhanced by increasing ceiling heights installing oversize windows and using the jagged facade to create multiple corners with windows facing different directions. By adding a luxurious health club fitness room and other amenities Trump Tower achieved the highest prices per square foot ever received for condominium units in New York City at the time it was completed. Now that you have a sense of the finished product let s look at how Trump conceived and executed this fabulous real estate development and how it paid off for him. Before Trump Tower was built the site was owned by the parent company of Bonwit Teller a fast-fading department store chain. The building was an Art Deco box-like building that had long outlived its usefulness but the location on 5th Avenue in midtown Manhattan was one of the most prestigious in the entire city of New York. Although the purchase price for the property was high Trump believed that the location warranted it and a huge profit would be his if he could maximize the site s potential. Trump believed the ground floor of a new building and the three floors above it could bring very high rents in excess of 500 per square foot from major retailers who coveted a 5th Avenue location for a flagship store. He also believed that the high floors with their great views were ideal for the creation of luxury condominium units that would sell for high prices. The middle floors were the problem area that required innovative thinking to obtain maximum benefit from their use and make the investment work. Trump decided to use them as office space knowing full well that it would take creative marketing to get the rents he desired. Thus Trump s vision of a three-tiered multi-use condominium building was born. In the late 1970s a development of this type was very .
