Một hỗ bên ngoài thường được giữ lại để thực hiện các bài tập khác nhau. Tuy nhiên, nó không phải là không phổ biến cho các nhà lãnh đạo của tổ chức đóng vai trò này hoặc chỉ định một thành viên của quản lý để làm như vậy. | Chaooer Calculate Current Value Valuation knowledge allows an organization to grow and prosper. It empowers everyone in your organization to work together to achieve common goals in a disciplined compassionate effective manner. When they understand how value is created and have a clear understanding of their role in the process they know they are making decisions that enhance the overall worth of their organization. Accordingly all individuals gain a higher sense of selfesteem and a feeling of worth and freedom. In Chapter 1 s Determine Relative Value you were introduced to the concept of relative value how your organization stacks up to other similar operations. While this is a useful starting point a more accurate value can be determined by examining additional specific financial characteristics of your organization. DISCOVER IMPORTANCE OF VALUE There are three primary reasons why every entrepreneur and executive should understand how organizations are valued and master the process of valuation. They are 23 24 CALCULATE CURRENT VALUE 1. Make decisions to optimize company value when you run a business 2. Obtain the best price and terms when you buy a business 3. Obtain the best price and terms when you sell a business The wealth an organization generates over time is directly related to its ability to create value. Whether you are an individual selling magazines on the corner an entrepreneur building a fast-growing technology concern or the director of a not-for-profit organization the more wealth you create the better off you will be. The magazine merchant will have more money in the bank at the end of the year to spend on personal or family requirements. The entrepreneur will provide a higher return for investors. The director can provide more and higher quality services for constituents. Individuals and Organizations The reason organizations are generally formed is because the potential exists to achieve more as an entity than is possible on the individual .