Tính toán trường hợp này cơ sở tổ chức hiện tại giá trị bao gồm ba bước đơn giản: 1. Phân tích lịch sử tài chính dữ liệu 2. Tạo đầu vào tài chính và dòng tiền dự án, dựa trên phân tích lịch sử 3. Tính chi phí vốn để sử dụng như là tỷ lệ chiết khấu Khi hoàn thành, nó là một vấn đề đơn giản để giảm giá các dòng tiền | Gather Additional Information 65 fairly brief and straightforward a series of interviews by telephone may be in order. Marketplace issues such as relative ranking of your organization versus competition regarding quality and service lend themselves well to the telephone interview. A large-enough base of prospect and customer sources should exist to account for the inevitable early call termination syndrome the interviewee hangs up In certain situations when more in-depth information is desired and candor in responses is called for the focus group approach is useful. Gather six to ten related primary sources . East Coast buyers of your product and convene a session led by a skilled facilitator who guides the group through a series of open-ended questions. As the discussion feeds on itself creative suggestions and wish lists often emerge along with possible areas for improvement the kind of information useful to those responsible for identifying and agreeing on the key needs of critical stakeholders. The fourth way to approach primary sources is by conducting a mail survey. Even if they are short and direct the response rates are often low and there is usually a large portion of the target audience underrepresented. Nonetheless this method is cost-effective and often the only one feasible when large groups are involved. Also statistical sampling techniques can reduce the uncertainty associated with this approach. If an employee survey is involved then it is much easier to ensure a high level of participation. To ensure honesty in answers in such situations it is usually a good idea to have filled-out forms sent to an independent third party with anonymity assured. 66 ASSESS STRATEGIC LANDSCAPE Survey Guidelines Surveys have become so commonplace in today s world that the average manager seldom questions the idea that useful information can be obtained in this manner. The questionnaires which comprise surveys however can make or break any individual data-gathering
