và kết thúc giá trị cho hiện tại, và tính toán các giá trị tổ chức hiện tại. Có nhiều cách rõ ràng để phân tích dữ liệu tài chính. Những người sử dụng trong ví dụ dưới đây cho Công ty ABC là đơn giản để hiểu và thực hiện và cung cấp một xấp xỉ hợp lý của các luồng tiền trong tương lai có thể nhìn, tất cả những thứ khác bằng. Điểm quan trọng ở giai đoạn này là | 86 BUILD FRAMEWORK FOUNDATION five with five being very important. As a start more broadly defined terms are generally best. This way the team can more quickly identify the key value areas important to the organization and refine them further as necessary to incorporate into the mission statement. A typical list of broad value areas might include Teamwork Product leadership Service orientation Cost control Market presence Work pace Communications Fair compensation People An alternative yet still quantifiable method is to list both ends of a value-related spectrum in two columns and have the participants place an X representing their view of where the organization stands on that particular value along a line between the two extremes. An X in the middle would indicate the organization is fairly neutral regarding that particular value and it would move more closely to either column depending on how close to the extreme it was perceived to be. Some sample sets of value extremes are listed in the following two columns Meritocracy promote on merit Purposeful high sense of direction Tenure promote on time in grade Wandering low sense of purpose Lay the Foundation 87 Aggressive risk taking Long-term focus Command style Conservative risk averse Short-term focus Consensus management strong leader Tight controls Market leader Decisions made by committee Loose controls Market follower Decisions made by gut feel rationally Employees need strong direction Strong work ethic overtime expected Employees primarily self-directed Balanced work ethic family time expected The discussion and prioritization of values is important because inevitably there will be situations that arise in which two values are in conflict and an understanding of which one is more critical to the organization is required. They should also be stated in a fairly precise manner. For example if the concierge in a hotel has been instructed only that the key value is treat the customer as royalty how is the .