Tài liệu Valuation Maximizing Corporate Value phần 10

Nó là hoàn toàn bình thường để có cả hai loại kế hoạch hành động triển khai trong quá trình thực hiện. Trong thực tế, cân bằng nên được tìm kiếm giữa hai loại này. Nếu không có ít nhất là kiểm tra đồng thời thực hiện kế hoạch hành động, sau đó nó có khả năng tổ chức không phải là theo đuổi thay đổi có ý nghĩa. | Plan Implementation 175 It is perfectly normal to have both types of action plans underway during execution. In fact balance should be sought between these two types. If there aren t at least a few simultaneously executed test action plans then it is likely the organization is not pursuing enough change to be meaningful. Technology Considerations The information revolution is so pervasive that action plans often require enhanced electronic equipment and systems. The cost of outfitting the organization with the desired level of technology can be quite high and subject to fairly quick obsolescence. A sound understanding of the interface between the organization s strategic framework and its information technology needs is important. There are four critical steps to accomplishing this 1. Identify the elements of the framework involved in or requiring technology 2. Define clearly the solution desired by technology for each element 3. Match the costs and benefits associated with each element and contrast with the cost of capital 4. Obtain competitive quotes for a system that supplies well-bounded solutions for those elements where the investment is warranted Because the strategic framework has been created for the long term the chances of making unnecessary or unwise information technology investments is significantly reduced. 176 EXECUTE FOR VALUE Customer Consideration Without customers or clients most organizations would cease to exist. It is useful when executing action plans to consider the customer is king Generally customers define your organization s product and or service by paying only for what gives them value. While organizations and their offerings differ widely customers seem to be driven primarily by wanting things faster cheaper and better. Action plans which assist the organization in accomplishing this will be the most productive. To grow the organization must increase at least one of three things 1. The longevity of the customer number of repeat .

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