Ý tưởng thành đô la Bảng : Giao hàng tận nơi đổi mới đánh giá MÁY HỌC LÁI XE GIÁ TRỊ SUBSTAINABLE 2,6 TĂNG TRƯỞNG Hình: Cải tiến Quy trình Học máy: Cung cấp Angles mới về quản lý tri thức Insight và học tập tổ chức Nâng cao văn hóa học tập: Cầu Xây dựng để Kích hoạt tính năng đổi mới | CORNING 21 Figure Ideas into Dollars 35 Table Innovation Delivery 35 Evaluation 36 THE LEARNING MACHINE DRIVING SUBSTAINABLE VALUE 36 AND GROWTH Figure Innovation Process 36 The Learning Machine Providing New Angles on Insight 37 Knowledge Management and Organizational Learning 37 Enhancing the Learning Culture Building Bridges 38 to Enable Innovation Figure Accelerating Learning by Building Bridges 39 Across Organizations Learning Coaches Establishing a New Core Competency in R D 39 LESSONS LEARNED 40 POSTLOGUE CONTINUOUS IMPROVEMENT 41 ABOUT THE CONTRIBUTOR 42 OVERVIEW Many dream of reinventing themselves as nimble technology companies. Corning has actually done it. Charlie Cray Wall Street Journal For over a century Corning Incorporated has been a company synonymous with technology-based innovation. Today the spirit of innovation is stronger than ever. This management case study will look at the evolution of the current innovation process practiced at Corning. The case will describe the approach used to successfully create implement and grow a world-class systematic new product innovation process. It will also chronicle those who have championed innovation as a best practice for nearly two decades. In 1984 then Vice Chairman Tom MacAvoy was asked to fix Corning s approach to innovation the technology cupboard was bare. To get James R. Houghton Jamie Corning s chairman CEO 1983-1996 2001-current to bless this effort MacAvoy stressed the significance of the innovation process as the most important quality program in the company. Learning how to innovate on a systematic basis over a long period formerly a tacit matter was now to be formally articulated so that it could be practiced across the company. Today the innovation process is alive and well at Corning. In fact it is clear that the company s expertise in this area is going to play a significant role in positioning Corning for sustainable value and growth. As Corning s current Chief Technology
