Các giá trị của nhà máy mạng và danh sách khách hàng đã được giảm $ , tương ứng, hoàn toàn chiếm giảm $ đơn vị giá trị. Các phân tích của chuyên gia tư vấn chỉ ra rằng giá trị của danh sách khách hàng đã từ chối. Có một sự mất mát của khách hàng khi một lượng lớn người sử dụng lao động địa phương giảm số người đứng đầu địa phương của mình bằng cách củng cố hoạt động của các cơ sở khu vực bên ngoài khu vực địa phương | Valuation and Financial Reports 157 impairment of the unit s nongoodwill assets. The values of net plant and the customer list were each reduced by 50 000 respectively fully accounting for the unit s 100 000 reduction in value. The consultant s analysis indicated that the value of the customer list had declined. There was a loss of customers when a large local employer reduced its local head count by consolidating its operations to regional facilities outside the local area. The consultant also found that lower rents and a weaker local economy resulted in a reduced value for local professional practice office space. In this example the balance sheet as of March 31 2002 correctly represents the market value of the business. Although the market value declined by 100 000 since the acquisition that decline was fully accounted for by declines in value for the physical assets office space and an intangible asset the customer list. Let us now change this scenario to see how goodwill impairment could be found. Assume that the consultant determined the total value of the reporting unit to be 875 000 instead of 900 000 and that all of the other values for the physical and intangible assets are the same. Since the carrying value of goodwill is 100 000 at the acquisition date the valuation analyst would conclude that goodwill has been impaired and that its carrying value should be reduced by 25 000. By reducing the fair market value of implied goodwill to 75 000 the balance sheet is again in line with market values. The goodwill basis for future impairment testing is established at 75 000 the new value of goodwill. QUESTION OF VALUE This discussion highlights two critical valuation issues that must be addressed by the valuation analyst. First which methodology should be used to measure the value of the reporting unit step 1 of the impairment test Second which methodologies should be used to estimate the fair market value of tangible and intangible assets in step 2 Step 1 .