Lady Avon Goes trực tuyến Khi cô được đặt tên là Giám đốc điều hành của Avon vào năm 1999, Andrea Jung phải đối mặt với một tình thế tiến thoái lưỡng nan tái tạo cổ điển. Tại Hoa Kỳ, tăng trưởng của Avon là bằng phẳng, và người chơi thích hợp đã được tỉa đi chia sẻ thị trường của nó. | 46 THE SEARCH FOR AN ANSWER Unfortunately the usual result is to heighten the agony of strategic planning without bridging the disconnect between realized and unrealized strategy. The real problem is that as Mintzberg has pointed out strategic planning is an oxymoron. Strategy is one thing planning quite another. Great strategy begins with divergent thinking. Planning excellence is above all an exercise in convergent thinking. For most companies the attempt to combine them in the form of strategic planning produces a result that is 90 percent planning and only 10 percent strategy. If companies are to mobilize the creativity to achieve strategic breakthroughs it is vital that they separate strategy from plan-ning and put strategy first. The Learning Organization Recognizing the failure of traditional strategic planning many companies as well as the consultants and business theorists who advise them have been searching for ways to forge a more vital connection between corporate thinking and corporate action. One positive result has been the creation of a body of research and theory on what has been called the learning organization . an organization with an enhanced ability to generate capture and share knowledge . At first glance the concept of the learning organization might seem to offer a solution to the strategy dilemma. After all one of the reasons that traditional strategic plans wind up gathering dust on executive bookshelves is the fact that they fail to capture the dynamics of the competitive marketplace how customers are changing which new competitors are entering the field the effects of emerging technologies and so on. A learning organization might be expected to have its antennae finely tuned to such changes and therefore to be well prepared to recognize and respond to them shifting strategy nimbly rather than blindly following an obsolescent plan to defeat. It s a reasonable expectation and in fact the learning theorists have produced some valuable .
