và khả năng của bạn để quét các kệ đầy đủ các sản phẩm để tìm thấy những gì bạn đang tìm kiếm. Tất nhiên, quá trình thực tế là một chút phức tạp hơn. Đối với một điều, khi bạn đi bộ vào cửa bạn thường dành một vài micro giây đến một quyết định quan trọng: | street signs and breadcrumbs Page Name Unique page Content The name needs to be prominent. You want the combination of position size color and typeface to make the name say This is the heading for the entire page. In most cases it will be the largest text on the page. The name needs to match what I clicked. Even though nobody ever mentions it every site makes an implicit social contract with its visitors The name of the page will match the words I clicked to get there. In other words if I click on a link or button that says Hot mashed potatoes the site will take me to a page named Hot mashed potatoes. It may seem trivial but it s actually a crucial agreement. Each time a site violates it I m forced to think even if only for milliseconds Why are those two things different And if there s a major discrepancy between the link name and the page name or a lot of minor discrepancies my trust in the site and the competence of the people who publish it will be diminished. WHAT I CLICK. WHAT I GET. Lug lilts Names match. Comfort trust no thought required. Spare parts No mention of Lug Nuts on the page Error 404 Page not found 73 Names don t match. Frustration loss of trust. Don t Make Me Think A Common Sense Approach to Web Usability Second Edition. Don t Make Me Think A Common Sense Approach to Web I Prepared for dougbolin@ Douglas Bolin 2006 Steve Krug. This download file is made available for personal use only and is subject to the Safari Terms of Service. Any other use requires prior written consent from the copyright owner. Unauthorized use reproduction and or distribution are strictly prohibited and violate applicable laws. All rights reserved. chapter 6 Of course sometimes you have to compromise usually because of space limitations. If the words I click on and the page name don t match exactly the important thing is that a they match as closely as possible and b the reason for the difference is obvious. For instance at if I click the buttons labeled .
