Tôi nghĩ rằng họ đã làm một công việc rất tốt truyền đạt quan điểm của trang web bằng cách giảm câu chuyện của họ đến ba cụm từ ngắn gọn và số 1-2-3 để đề nghị sử dụng trang web là một quá trình đơn giản. Khẩu hiệu của họ ("Lướt web mà không cần tìm kiếm") | usability testing on 10 cents a day a the categories you ve used to organize your content aren t the ones they would use or b the categories are what they expect but you re just not using the names they expect. There s too much going on. Sometimes what they re looking for is right there on the page but they re just not seeing it. In this case you need to either a reduce the overall noise on the page or b turn up the volume on the things they need to see so they pop out of the visual hierarchy more. Some triage guidelines Here s the best advice I can give you about deciding what to fix and what not to. Ignore kayak problems. In any test you re likely to see several cases where users will go astray momentarily but manage to get back on track almost immediately without any help. It s kind of like rolling over in a kayak as long as the kayak rights itself quickly enough it s all part of the so-called fun. In basketball terms no harm no foul. As long as a everyone who has the problem notices that they re no longer headed in the right direction quickly and b they manage to recover without help and c it doesn t seem to faze them you can ignore the problem. In general if the user s second guess about where to find things is always right that s good enough. Of course if there s an easy and obvious fix that won t break anything else then by all means fix it. But kayak problems usually don t come as a surprise to the development team. They re usually there because of some ambiguity for which there is no simple resolution. For example there are usually at least one or two oddball items that don t fit perfectly into any of the top-level categories of a site. So half the users may look for movie listings in Lifestyles first and the other half will look for them in Arts first. Whatever you do half of them are going to be wrong on their first guess but everyone will get it on their second guess which is 8 You may be thinking Well why not just put it in both categories ỉn .
