Một khi quyết định này được thực hiện, có rất nhiều để đọc. Mà không làm cho bản án, giá trị, nó rất công bằng để nói rằng việc tìm kiếm thông tin mà chúng ta có thể đọc chi tiết thực tế trên Web là một Trang này chia trông giống như tiêu chuẩn khác hai khung thỏa thuận chúng tôi đã kiểm tra trong cuốn sách này | These values are reflected in the Web site and the online store which are economical in their use of space and pages yet full of detailed information about the Patagonia line and Patagonia causes. This site is a celebration of Patagonia people as much as Patagonia products. E-Commerce is Serious Business Interview with Andrew Sather creative director and CEO of Adjacency San Francisco CA Q When did you build your first e-commerce site AS We did our first e-commerce implementation from scratch back in 1995 before there were any ecommerce packages. We always bet that the Internet was about empowering and engaging and giving users tools and information. All the others thought the Web was going to be like TV all about advertising. We saw that one right. This was the first big e-commerce Christmas. 1998 was the year of e-commerce. By the end of 1999 95 percent of our clients will be doing e-commerce. We have ongoing relationships with a lot of our clients and two or three years ago they wouldn t have considered e-commerce. Now they re all doing it. Q What difference does the e-commerce package make to the site design AS We have used many packages based on our clients IT preferences but have found that most of them can t handle the traffic and seriously limit functionality. Functionality should not be dictated by the limitations of the software but by the user experience. Functionality should be dictated by the brand promise. A brand s personality can be used throughout as a touchstone for the way the site should interact. Brand and user experience should dictate how an e-commerce site functions. That s why we prefer Open Systems technologies Oracle databases on Sun servers running Apache. Q How difficult is it to design e-commerce sites and how much does the design really matter AS Too many people design e-commerce sites to a lower visual standard than other sites because they re just stores. It has to be beautiful to be useful. On the other hand it s easy for a .
