Information Architecture on the World Wide Web phần 2

Thiết lập giá trị của tham số của người dùng. Tham số Trả Tên giá trị quan trọng của giá trị tham số của tham số này phép ẩn dụ là phép ẩn dụ, điều khiển thường được dùng để giúp người dùng hiểu được bằng cách liên hệ nó với quen thuộc. | Information Architecture for the World Wide Web Well-planned information architectures greatly benefit both consumers and producers. Accessing a site for the first time consumers can quickly understand it effortlessly. They can quickly find the information they need thereby reducing the time and costs wasted on both finding information and not finding information. Producers of web sites and intranets benefit because they know where and how to place new content without disrupting the existing content and site structure. Perhaps most importantly producers can use an information architecture to greatly minimize the politics that come to the fore during the development of a web site. The Consumer s Perspective Consumers or users as we more commonly refer to them want to find information quickly and easily. Contrary to what you might conclude from observing the architectures of many large corporate web sites users do not like to get lost in chaotic hypertextual webs. Poor information architectures make busy users confused frustrated and angry. Because different users have varying needs it s important to support multiple modes of finding information. Some users know exactly what they re looking for. They know what it s called or labeled and they know it exists. They just want to find it and leave as quickly and painlessly as possible. This is called known-item searching. Other users do not know what they re looking for. They come to the site with a vague idea of the information they need. They may not know the right labels to describe what they want or even whether it exists. As they casually explore your site they may learn about products or services that they d never even considered. Iteratively through serendipity and associative learning they may leave your site with knowledge or products that they hadn t known they needed. These modes of finding information are not mutually exclusive. In a well-designed system many users will switch between known-item .

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