WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES phần 2

và làm thế nào để chỉnh sửa các bề mặt hiện có bằng cách sử dụng kết hợp, giao nhau, trim, và mở rộng các công cụ. Bạn cũng sẽ tìm hiểu làm thế nào để tạo đường cong dư kiện sử dụng các dự án và các công cụ quấn, và sử dụng những đường cong dữ liệu và cạnh là tài liệu tham khảo. | WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES While it would be easy to start this book diving headfirst into design it would be a disservice to the first cornerstone of the Internet the written word. Text is the Web s foundational element from the earliest Gopher servers housing physics papers to the millions of web pages published through corporate websites personal blogs and social networking domains like MySpace. Sharing text was the reason the Internet was invented in the first place. Text is searchable scannable and transportable it can be moved from file to file program to program language to language. It can be sent thousands of miles in half a second or distributed to a million inboxes at the click of the Send button. Rarely has a medium fit the platform so perfectly. After distilling all responsibilities down to a base level the core role of a web designer or information architect is to build an environment that illuminates the content crafted by copywriters and blessed by the marketing team. The entirety of this book and its ideas all serve the same grand purpose to deliver the message of the site. In the world of corporate web design this is critical to remember. Many websites feature elegant layouts and refined typography exalting the text. But just as often designers and marketers overthink a project and a potentially simple design devolves into a complex layout that actually hinders reading when time could be better spent writing and editing the marketing message. For better or worse the Internet is too often a living case study of art deco mentality time effort and money spent on embellishing the perfectly functional. People visit corporate sites to get information. Sometimes they are already customers and have a question and they hit the Support section. Sometimes they ve heard about you but need to clarify a few details about one of your widgets so they visit the Products page. Sometimes they stumble across your domain by pure .

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