Cộng đồng Web rõ ràng cần một cách để vẽ lại và truyền tải các biểu thức toán học chính xác và nhanh chóng. Như nhiều nghiên cứu và thương mại được tiến hành và điều phối thông qua web, cộng đồng Web đã spotlighted | 68 Part I Tools Planning and Content Striking a balance between usability recommendations practical experience and usability testing is an accurate factor in making choices when it comes to usability practices and user experience. This chapter offers some tried-and-true wisdom of usability as it applies to common Web site features to help you find that middle ground. Although this chapter is not a comprehensive usability tutorial it can provide you some of the best secrets to ensuring your site is both usable and persuasive for its intended audience. Secret 49 Create Consistent Branding When you think of branding you might think of logos colors taglines and names relating to a given product company or service. Although branding encompasses those elements true branding is a far more powerful and subtle issue than you might expect. Successful branding is about creating an emotional relationship between an individual and the representative company or product. This means that good branding creates a response in people whether a tagline makes us feel comfortable or a logo makes us feel energetic or a color scheme makes us calm these responses are the desired results of effective branding. Branding can be achieved using a variety of techniques. Contemporary marketing theory breaks down branding into two types Direct Experience. In direct experience branding the emotional relationship is one-to-one. If you have a great burger at Ye Olde Burger Shoppe the satisfying results of that meal relate emotionally to the product and brand. Indirect Messaging. The indirect method uses slogans sponsored events and promotions to connect people to product brands. The key to successful indirect messaging is repetition usually in the form of TV and magazine ads and billboards. Web sites can benefit from both forms of marketing Figure 4-1 although Web sites themselves are almost always going to be a direct experience for people these days. You go to a site for a reason to read a Weblog .
