Bảng 11-3 mô tả màu sắc thông thường và phản ứng tâm lý thông thường. Mặc dù đây không có nghĩa là toàn diện, bao gồm sự kết hợp màu sắc và giá trị, sự hiểu biết ý nghĩa của màu sắc cho bất kỳ liên quan đến nghịch lý có thể giúp bạn lựa chọn màu sắc tốt hơn cho thiết kế của bạn. | 376 Part III Designing Sites for Long-Term Success Figure 15-2 shows a prototype of the current WaSP design. At the point this was created we knew we needed some specific changes to the WaSP site. First we wanted to be sure that we upgraded our look and feel to match the trend in standards-based design a necessity for our audience and goals. Also we wanted to ensure quick access to news from inside the organization as well as access to information related to WaSP but not available on the WaSP site. Figure 15-2 An early prototype of the WaSP redesign. By the time you re reading this book the WaSP site has most likely been redesigned so check it out at and see how we ultimately implemented the changes. Secret 249 Express Upcoming Changes to Audience Members One of the most frustrating things for audiences is to have a site changed on them with no communication. I learned this lesson the hard way. I worked as a contractor for the Microsoft Network MSN for the first four and a half years of its life. MSN has come a long way in terms of figuring out what its intent is and who it s serving but at that time both the vision for the company and the technologies available were in a constant state of flux. At first we built MSN on a proprietary non-Web platform. At that time the main thrust of the network was community. So as managers of individual communities we were responsible for the technical implementation content and moderation of a given community. This model can work very well when the community leader Chapter 15 Dealing with Growth and Redesigns 377 can communicate freely with members but because of MSNs unsure direction we were limited contractually in what we could say. MSN then made a decision to move the entire site from the proprietary format to a Web-based format. It was still a closed system however supporting only the Internet Explorer Web browser and available only to paying registered members. This was certainly the hurdle where I .