Vì vậy, thương hiệu thay đổi chỉ tạo ra sự nhầm lẫn trong bản sắc và hình ảnh của các thành phố. Cuối cùng, nhưng quan trọng, khó khăn trong việc tạo ra của các thương hiệu thành phố nằm trong phối hợp, có tính đến những thương hiệu bảo trợ của các điểm đến lớn hơn các thành phố. | Applying an Organizational Uncertainty Principle tation and rule processing with XML formats OWL ontologies and SWRL rule processors . A future option for the Semantic web but one we pursue now in Case Study 1 may be electronic dashboards to link scientific publications and electronic medical records to associate disease drug compounds biology and pathway knowledge between R D groups. As a final concern for HCL-SIG there is today no widely recognized machine accessible semantic differentiation between a manuscript and publication illustration and experimental image data or between an experiment data interpretations and the hypothesis that an experiment was designed to validate. Initially our first web-based study in Case Study 1 addresses only parts of these problems with an adaptive electronic Institutional Review Board eIRB for research protocols rather than medical records but associated with the eIRB we are considering business intelligence for individual organization and system-wide performance metrics and linking scientific publications from multiple military R D groups to improve patient care. Brief Literature Review In addition to the literature reviewed in the background an additional but brief review is provided here to place our work in a historical context. On its face Durkheim s 1893 social facts stand against Weber s 1958 methodological individualism today ingrained in game theory where the choices available to those playing games are influenced by the social and religious norms existing within a culture Kording 2007 . As an example the choice to cooperate with a partner in the Prisoner s Dilemma Game is configured with a higher value than the choice to defect from a partner even though from an information theory perspective society often gains significantly more social benefits from competition than cooperation Lawless Grayson 2004 . While social norms should not be disparaged but studied neither should scientists favor the norm of cooperation by .