Kế hoạch truyền thông của mỗi công ty nên được thiết kế trong một cách mà họ sẽ có kênh đội ngũ một số điều bất ngờ sẽ xảy ra trong kinh doanh, môi trường của nó. Những điều này chẳng hạn như cuộc khủng hoảng không thể tránh khỏi. | 36 Include Social Applications on your Company s Communication Plans Each company s communication plans should be design in a way that they would have contingent channel should some unexpected things happen in the business or its environment. These things such as crises are inevitable. The company should have another way of communication to the people involved without the risk of disseminating information to the people who are not part of it. And with the popularity of social applications such as Facebook companies should consider it to be part of their communication plans. If you think that this might jeopardize the privacy of the information that would be communicated using this channel then you must know that there are secret groups in Facebook. So how would that work along with your company s communication plans First you can create a secret group that would just invite those people who are part of the company. You can then assign administrators who will supply information or facilitate discussion within the group. This will become then the point of communication for news updates and other information for your company. You can also then decide if pictures would be part of this communication channel. You can have the member of the group to upload photos or delegate this task of uploading photos to an administrator. In this way it would be easier for the company to communicate information to the employees since they just need to check out this secret group and everything would all be there. 37 This is also a cheaper way of communication since you can avail of the free groups in Facebook. 38 Online Social Networking Compared Lin-kedln VS Facebook Most sites right now are focusing on social online networking. They know that getting a lot of members signing on their site would mean great business. Aside from helping these members get connected with people of their same interest they also can achieve their goal if millions of people will register on their social .
