Bạn cũng có thể chọn để sắp xếp báo cáo Nội dung Hàng đầu của bạn bằng cách lần xem trang (một bản ghi của mỗi lần một người truy cập xem một trang web trên trang web của bạn), thời gian trung bình trên trang, hoặc phần trăm của người dùng thoát khỏi trang. | Chapter 10 Identifying Your Most Important Panes 171 You can also choose to sort your Top Content report by pageviews a record of each time a visitor views a Web page on your site average time on page or the percent of users who exit at that page. Although the default sort order of unique views is the default for good reason it clearly defines the most visited pages you might want to look at the pages from another angle to put the story into context. Google obliges by letting you view the Top Content sorted by which pages have the highest average time on page and the percent of users who exit the site on these top pages. You might discover that one of the so-called top pages in this report has a 95-percent exit rate and really doesn t belong in the winner s circle after all. Which Pages Drive Your Traffic The pages that are most popular and the pages that drive the majority of your traffic could be two entirely different sets of pages. In other words just because half your visitors browse your sneaker section doesn t mean that they stayed there long. Maybe it took them longer to pick out jackets than shoes. Perhaps your selection of jackets is larger or maybe you just have picky customers. Web analytics hasn t figured out how to tell how persnickety your customers are yet but you as the Web site owner know the breadth of your product selection and can infer some insights from the comparison. The pages that drive most of your traffic are probably pages that visitors found while searching for products and services on the Internet rather than by browsing through internal site pages that link to one another. Most visitors probably find your Web site through organic or paid search. Organic search is an online search that retrieves results by indexing pages based on content and keyword relevancy. Paid search or pay per click is a method that retrieves listings based on who paid the most money for keywords to appear at the top of the heap. Whether you pay for your traffic
