Tôi nghe ý kiến như, "Ông là nhân viên bán hàng yêu thích của tôi. Tôi luôn luôn có thể làm cho thời gian cho anh ta. Tôi có thể tin tưởng anh ta, và tôi tin tưởng anh ta để làm cho sự lựa chọn thông minh đối với tôi "Tôi biết rằng những nhân viên bán hàng sẽ có lợi thế hơn các đối thủ cạnh tranh của chúng tôi bởi vì họ đã làm cho mình đáng nhớ, giả đáng tin cậy, | Chapter FOUR Bring On the Brand Somehow I can t believe that there are any heights that can t be scaled by a man who knows the secrets of making dreams come true. This special secret it seems to me can be summarized in four C s. They are Curiosity Confidence Courage and Constancy and the greatest is Confidence. When you believe a thing believe it all the way implicitly and unquestionably. Walt Disney 1901-1966 1 The Race Is On The 16-year-old boy s age had been found out. He was prevented from enlisting in the military but at least he could join the Red Cross and drive ambulances overseas. No ordinary ambulances though instead of a routine camouflage paint job his would be covered with cartoons. His military experiences no doubt shaped who he was and how he lived. During World War II 94 percent of his already successful Disney studio facilities were engaged in special government work including the production of training and propaganda films for the armed services as well as health films that are still shown throughout the world by the . State Department. The other 6 percent made films to raise the civilian morale. Walt had begun drawing at an early age selling his first sketches to neighbors when he was only seven years old. Walt Disney believed in believing. When his name or image comes to mind it conjures up feelings of hope and optimism. He is one of America s greatest examples of a self-made success. Walt Dis 82 Bring On the Brand 83 ney isn t only a twentieth-century legend but his name is shorthand for rich imagination. It has been said that Walt Disney did more to touch the hearts minds and emotions of millions of Americans than has any other man in the past century. Since his time many others have created animated characters theme parks studios and film productions. Some have even done it better than Disney. But it is the sum of all his experiences that created the unique Walt Disney and Disney Company brands. Certainly our world will know but one Walt .
