Nhưng mà đến đầu tiên? Sản phẩm và dịch vụ trở thành mốt nhất thời, vì họ là quảng cáo và phát huy? Hay họ có một cơ sở, phát triển phổ biến cho đến khi họ nhấn sóng não của chúng tôi và cuối cùng là có được quan hệ công chúng thông qua một tính năng câu chuyện tin tức? | 132 MAY I HAVE YOUR ATTENTION PLEASE becomes a trend. But which comes first Do products and services become fads because they are advertised and promoted Or do they have a grassroots growing popularity until they hit our brain waves and finally get public relations via a feature news story It is visibility forced or natural that stirs up our thought process and gets us wondering What s up with that Being in the public eye gets people s attention and brands thrive on attention. What does this have to do with you and your brand How do you take your experiences and make them visible in a way that is authentic and thus successful The Truth Stands behind the Brand Whatever you do for your brand if you re not true to yourself then it just isn t worth it. We all know that no matter how successful and rich we are it is unsatisfying if we are miserable in life. As my personal and professional brands grow and evolve I don t want anybody to be able to take my happiness away from me. Chances of success are just that filled with chance. So if an organization is built and it is unsuccessful at least it should have had fun trying and knowing that it was authentic and not a phony attempt. If we labor for something that is criticized and fails but is a labor of love then there is some satisfaction in being able to defend the time and effort we spent on it. It is far easier to live with the brand results if we have been in control of its true substance. There s no second-guessing our strategy if we based it on the truth. When Dan Quail was George H. Bush s vice presidential candidate he had a lot of handlers. Everyone around him created an image for him to try to become. The image was based on what they thought the public would respond to rather than who he really was. When his image failed as did the reelection bid and years later he regained control of his brand he said more than once that if he had just been allowed to be himself he would have been far more successful. At least .
