Họ là ai? Họ ở đâu? Làm thế nào để bạn giao tiếp với họ? Đó là các phân đoạn quan trọng (Pareto phân tích: những người cung cấp những tỷ lệ cao nhất của giá trị)? Nhu cầu của họ là gì và (làm thế nào) là họ thay đổi? Ai sẽ là khách hàng tương lai? | PLANNING PROCESS 2 EXTERNAL ANALYSIS Customers Who are they Where are they How do you communicate to them Which are the key segments Pareto analysis those that deliver the highest proportion of value What are their needs and how are they changing Who will be the future customers PLANNING PROCESS 2 EXTERNAL ANALYSIS Regulation What are the current regulations affecting your business there could be several levels of these eg national federal global Are you compliant - if not how when will you be How might they change What are the implications for you Environment How important is this consideration to you your customers your stakeholders How will it affect you eg - will it change your costs your suppliers - are there legal implications PLANNING PROCESS 3 GAP ANALYSIS Where you are now Now look at the external analysis in conjunction with your internal situation and highlight areas where you are relatively strong and those which need development action. Prioritise the points by reference to your competition. The higher the priority and the greater the gap the greater the emphasis on the change. Where you want to be Key points for analysis -difference between where you are and where you want to be indicates development need HR Admin Gap Sales Marketing Product R D .
