Trong nhiều trường hợp, các nhà điều hành tham gia cuộc gọi dịch vụ bất mãn của bạn trung thực có thể cho bạn biết vấn đề đã được xác định, giải quyết, và giải quyết. Trong một cuộc trò chuyện gần đây tôi đã có với người sáng lập và chủ tịch Tim Bolden, | Rule 6 Attract and Keep the Best and the Brightest person really the best candidate Could someone with a different perspective add more to the job and have more upside potential in the future Could someone who is at the top of his or her game in another industry help you open new markets or develop new approaches I am continually amazed at how specific some job advertisements have become. In sales for example I have seen successful salespeople move effortlessly among selling advertising software and consulting services. Yet when I see advertisements for salespeople they often limit themselves to a tiny sliver of the labor pool. One ad I saw recently was looking for someone with at least 10 years experience in selling corrugated cardboard products in the Southeast. I don t mean to belittle this industry but isn t it possible to train a top sales performer on the ins and outs of selling cardboard Another ad was looking for a proven sales leader who has brought in at least 500K per year in revenue for the last five years selling hand-held power tools. Why run an ad at all for this narrow specification The company should already know who fits this description. If those stars aren t already on the manager s radar the company should hire a headhunter to call the handful of people who qualify and offer them a job. Better yet hire someone who has proven over and over that he or she can deliver in any market and train the person well in your product or service category. Unfortunately I see this quest for superspecialization across industries and across job functions. I d love to have a dollar for every time someone has said to me Our industry is different or You don t understand how things work in the gizmo business. No I don t know the intricacies of your industry but neither did you at one time. Neither did most of your best employees or the best employees of your competitor. Industries 181 TLFeBOOK THE 7 IRREFUTABLE RULES OF SMALL BUSINESS GROWTH and day-to-day job .
