Khi những ngày vinh quang sáng tạo bắt đầu trượt vào một kỷ nguyên đã qua, BBC đã bắt đầu thử nghiệm với mạng lưới trong với hy vọng đổi mới với tốc độ nhanh hơn. Ví dụ, đổi mới Labs, một loạt các cuộc hội thảo sáng tạo, cho phép các công ty truyền thông độc lập đến sân ý tưởng của họ để các ủy viên BBC. | Chapter in a box 92 The network strategy utilizes the innovation assets of a diverse base of organizations and individuals to discover develop and implement ideas within and outside organizational boundaries. Careful application of the network strategy allows governments to realize the following benefits In-source innovations and ideas. Procter Gamble uses an elaborate system of scouts suppliers and open networks such as to identify and adapt promising ideas. This strategy is based on the notion that for every researcher in P G there are 200 equally competent people outside. Develop solutions to complex problems. The CIA has funded a nonprofit organization In-Q-Tel to find and deliver technological solutions to the agency for its wide variety of needs. In-Q-Tel provides seed capital to small start-up companies to develop promising new technologies that meet the CIA s needs. Engage citizens and outside groups in policy development and program delivery. Delivering greater value to citizens requires a deeper understanding of citizen needs. There are several ways governments can do this Establish discovery studios. This is a mechanism to discover the deep-seated often unconscious needs of customers by mapping their entire experience domain. Harness social networks. Citizens can be engaged to get the word out about government services and programs through social networks. Engage citizen-innovators. Citizens can become an important source of ideas and help to identify future trends reduce costs and test a variety of ideas that may not otherwise be possible. An example of this is the BBC backstage initiative that allows users to submit a variety of prototypes. The Public Innovator s Playbook Nurturing Bold Ideas in Government Predict which ideas are worth pursuing. Prediction markets can aggregate the knowledge of a large number of people to predict future events. The principle however extends beyond prediction markets. For example water-logging complaints at the
