Troy Waugh dải ra hùng biện và cung cấp hướng dẫn dịch vụ chuyên nghiệp để tiếp thị cảm giác thông thường. Uống tất cả những kinh nghiệm mà ông đã tập hợp hơn 30 năm, Troy cung cấp một bộ sưu tập các lời khuyên và ý tưởng có thể giúp đỡ bất kỳ công ty dịch vụ chuyên nghiệp khởi động của họ | 101 Marketing Strategies Action Needs Vision Many professionals begin their plans with the action steps. This is a huge mistake. When you begin your plan with the action steps you will not have the motivation to carry out the steps. Having a firm grip on a solid and important vision will provide the motivation to keep going when circumstances weaken your drive. Remember though all plans are dynamic not carved-in-stone documents. Be prepared to reach for unexpected opportunities. All plans begin with intended strategy. But circumstances will prove that certain actions do not work. Other circumstances will give rise to opportunities you did not consider. With a dynamic plan your realized strategy will be a happy ending. Summary Remember that marketing is an investment activity. What you do with your billable time determines your income this year. What you do with your marketing is an investment in your future income. As part of your marketing plan clearly set forth the amount of time and dollars you are willing to invest. Make sure the amounts invested make sense as related to your intended result. Finally it s not what you know about marketing or what you plan to do about marketing that counts. It is your commitment to marketing action that will achieve results for you. Note See Appendix A for an outline of a sample marketing plan items. 8 Introduction 4 Motivating Employees for Marketing Do you want better sales results from associates A partner told me recently We ve had a bonus plan for years and no one seems to care. If this is true of your firm perhaps it s time to rethink your compensation plan. If you pay staff members a flat salary for hours worked then you will get just that hours. An imaginative bonus plan will stimulate employees to help attract and retain clients. Finding and retaining loyal employees is one of the secrets to marketing success. When you create pay plans that are imaginative and fun and when you can tap into other motivators such as .
