khuếch đại những lý do cho việc thay đổi công ty. Bằng cách nhận được các khách hàng tiềm năng trình bày rõ lý do cho sự thay đổi, bạn sẽ có thể giúp anh ta ghi nhớ những lý do và có thể nhắc nhở của ông Ngân hàng, đặc biệt là trong quản lý rủi ro, | Final Thoughts heard some complain to their clients about their CE requirements. Every businessperson competing in today s economy knows that to stay ahead and on top of changes their professional advisors must continuously upgrade their skills. The best and the brightest have adopted a lifelong learning attitude. Yet some professionals neglect their training and forego the tremendous marketing advantage it gives us. Why not make a strong commitment to your training program and then use your efforts to market your practice Whenever you plan to attend a training course of any type consider how you might use the training to your marketing advantage. Here are a few examples. Learn More Marketing and Selling Skills In some states such as California attorneys can t take marketing CLE classes. However even there they can take customer service and ethics classes that deal with marketing issues. In most states you can find classes that will improve your skills in this crucial area. You benefit your business and receive CE credit besides. Obtain Skills that Will Attract Clients If your area of concentration is family businesses why take a course in credit unions just because it is being held in Las Vegas Clients of advisory firms are screaming for their professionals to add more value to the relationship by acquiring a deeper understanding of the clients businesses. Don t be content with just a general understanding of your clients businesses limited by what they tell you. Become a decision 233 101 Marketing Strategies influencer by learning how you can help your clients grow and prosper. Let Your Clients Know about Your Commitment to Training A while ago I read a great article in American Way magazine written by American Airlines Chairman. The article was titled Where School is Never Out and covered American s commitment to training. Just reading the article made me feel safer about flying on American Airlines. My clients are now sending a similar letter to their clients.