một biện pháp quan trọng của toàn cầu hóa, có tăng lên từ $ 160 tỷ vào năm 1991 đến $ 1,5 nghìn tỷ vào năm 2000, có kể từ khi bị thu hẹp khoảng $ 650 tỷ trong 2002,13 Tuy nhiên, này là nhiều hơn nữa để làm với một cuộc suy thoái tại các nền kinh tế phát triển và đặc biệt giảm mạnh sáp nhập và mua lại. | IDEAS AT WORK them to be achieved with progress being regularly assessed. One of the major criticisms of the approach is that it is overly prescriptive and scientific being primarily concerned with measurement and quantitative rather than qualitative issues. But it does provide a structure which can be adapted for making decisions that are concerned with the long-term value of an organisation. It also allows for qualitative measures to be included and recognises that the four perspectives interrelate. As with any management tool or technique the level of success achieved depends on the quality of the inputs and the way in which the system is implemented. The rise and rise of technology As the dotcom boom and bust showed technology did not invent a new business paradigm but it has transformed business opening up a multitude of ways to add value increase sales reduce costs and manage more efficiently. Understanding the nature of this transformation is valuable for decision-makers. The characteristics of internet-derived information An information firestorm rages in most businesses and how it is managed is crucial to success. A consequence of the increase in online activity is that information can be leveraged to create new sources of value. Yet it is important to combine the power of information and technology with common-sense approaches to management. Online activity has in a short period dramatically increased the amount of commercial information available to businesses. Indeed the ability to gather detailed and personalised customer information is helping to drive business growth because of the potential benefits to customers and the opportunities for businesses. However ensuring that the right information is available in the right place at the right time remains a challenge that few companies meet successfully. There is also the complex frequently overlooked yet crucial task of ensuring that traditional metrics and sources of information are enriched and not .
