Trong mọi trường hợp, nó thường là hữu ích để thảo luận về các tình huống với các đồng nghiệp cấp cao có thể cung cấp một quan điểm khác nhau hoặc kinh nghiệm bổ sung, ngay cả khi quyền hạn của mình là không cần thiết. Ai nên tham gia? Xác định người trước có giúp đỡ là điều cần thiết và | BUSINESS STRATEGY DaimlerChrysler revenues profits and employment 1997 Daimler-Benz Chrysler Corporation DaimlerChrysler Revenues m 68 917 61 147 130 064 Operating profit m 2 404 4 723 7 127 Employees no. 300 168 121 000 421 168 Source Daimler and Chrysler published accounts. A long road to prosperity Daimler s merger with Chrysler On May 7th 1998 two of the world s leading car manufacturers Daimler-Benz and Chrysler Corporation announced the largest industrial merger in history. The new company DaimlerChrysler was the world s fifth-largest carmaker with revenues of 130 billion an operating profit of 7 billion and a workforce of more than 420 000 see table . Chrysler and Daimler-Benz were strong in two different markets North America and western Europe respectively. The merged company DaimlerChrysler was designed to force its way into new markets particularly in Asia but also in South America and eastern Europe. New markets require new products that are tailored to their needs and the combined forces of these motoring giants were seen as having the capability to innovate effectively. In July 2002 against a backdrop of continuing economic uncertainty and turbulence on the world s stockmarkets DaimlerChrysler announced higher than expected profits compared with the previous dismal year signalling to the world that the merger had at last started delivering some of the long awaited benefits. However the early years of the merged business were difficult and painful and it is still far from certain whether one set of good results will translate into long-term success. The merger came at the right time for Chrysler according to Susan Jacobs of Jacobs Associates The US market is saturated and the company s only avenue for growth is overseas. Chrysler has only 1 market share in Europe. Jacobs also believed that Chrysler s brands - Jeep Dodge and Plymouth -could break into markets that were closed to Mercedes. C. Fred Bergsten director of the Institute for International .
