Thương mại và các vấn đề kinh tế, bao gồm sự ổn định, thuế quan và cơ sở hạ tầng, và các vấn đề chính trị, chẳng hạn như hạn chế của pháp luật về hoạt động sở hữu, kinh doanh, cũng có thể được quyết định trong việc xác định phương pháp thâm nhập thị trường. | BUSINESS STRATEGY As well as being convincing and realistic a vision should be powerful if it is to excite and inspire. It must also be easy to get across to everyone and it must be specific enough to be genuinely useful in decision-making. It must also be flexible enough to allow for individual initiative and changing conditions. Serving customers and managing change For a commercial enterprise knowledge of its actual and potential customers informs a wide range of decisions. But markets and the customers that comprise them are constantly subject to change. Thus leaders need to understand where how when and why developments are occurring in order to ensure that the decisions they make are not wrong or undermined by changing circumstances. Several things make a difference B A clear vision promotes a shared sense of purpose making it easier to act with flexibility adapting to changing circumstances. B It is important to ensure that bureaucracy does not constrain decisions or the need for action. B People s skills should be developed so that they can meet the challenges created by developing circumstances. B Confronting problems and their root causes early prevents frustration and preserves the momentum for change. Communicating All decisions should be explained to all who are affected by them so as to avoid misunderstandings. The explanation should highlight where the pitfalls and problems may lie as well as the benefits. There should be communication throughout the decision-making process in order to build and sustain support for the eventual decision and to make sure that those affected feel involved. Handling critical decisions Critical decisions are those that cannot afford to be wrong or to fail. They may be part perhaps a vital one of a larger process or a sudden crisis or they may simply be in an area that is critically important. The 1962 Cuban missile crisis is an example. The Soviet Union was installing nuclear weapons in Cuba 90 miles from mainland .
