và ý tưởng từ các nhà tư tưởng thông minh nhất, bao gồmTôi Bao gồm danh mục các khái niệm quan trọng và toàn diệnTôi nhanh chóng theo dõi các tuyến đường để hiểu quản lý khủng hoảngTôi Bao gồm các lĩnh vực quản lý khủng hoảng từ cuộc khủng hoảnglập kế hoạch và | 6 CRISIS MANAGEMENT The first problem when dealing with the various definitions of crisis management is to understand what the activity really is and who are the people engaged in it. One definition albeit not the only one that has been offered to describe an imprecise activity has been provided by Larry Smith president of the Kentucky-based Institute for Crisis Management. His view is that a crisis of the type dealt with in this book is A significant business disruption which stimulates extensive news media coverage. The resulting public scrutiny will affect the organization s normal operations and also could have a political legal financial and governmental impact on its business. CRISIS ACTION PLANNING In one sense particularly at the highest levels of government crisis management can easily be viewed as creating tactics to deal with a fastdeveloping situation with national security ramifications. The people who make their living dealing with such things have essentially given this kind of problem-solving an official date of creation - October 1962. The occasion of its birth was the Cuban Missile Crisis and the group involved in the crisis management was the Kennedy White House. Academics and government officials have come to label this activity crisis action planning but it is sometimes given a shortened title of crisis management a fact that does have a definite tendency to confuse. EMERGENCY PLANNING The term crisis management is also used incorrectly as far as the purpose of this book is concerned to describe those activities that involve what must be done before and during some kind of emergency. Thus when the factory catches fire the efforts to ensure that the workers can escape and that the blaze can be extinguished are often thrown into the over-arching term of crisis management as opposed to what it really is in such a case namely emergency management. Another example reinforces the distinction between crisis management and emergency management. When .
