Nó cũng không tiết lộ các thông tin quan trọng hơn về một công ty, nói cách khác, các thông tin so sánh cơ bản. Báo chí tài chính, tất nhiên, cũng giống như phần còn lại của báo chí. Nó muốn truyền đạt thông tin một cách đơn giản để báo cáo | THE NEED FOR RISK MANAGEMENT 87 continually committed to companies whose long-term prospects remain high. Just because you intend to hold a stock in your portfolio for many years does not mean you should do so as the fundamentals change you need to change a hold to a sell. Adjusting your holdings in response to changing fundamentals is a form of risk management the elimination of stock whose corporate fundamentals have declined and replacing it with another whose fundamentals are stronger. This situation does not necessarily mean that you have to keep capital at work in the market at all times. It would be nice to believe that there is an endless supply of companies whose fundamentals are excellent and you only need to pick ones that you like. Depending on the kind of standards you set and upon how much risk you are willing and able to assume however it might not always be easy to find viable investment candidates. You might need to remain out of the market for a while and wait. In addition to the decisions to buy sell or hold a fourth decision is justified at times staying away altogether. Fallacy Risk is easily managed by keeping money at work in the market. Managing risk is not a simple matter at all it requires work and is ongoing. The decision to buy and hold particular issues should not be made just to keep capital invested in fact staying in the market when the timing is wrong is itself a form of taking on more risk than you can afford. The timing of market decisions needs to be based on long-term fundamentals and not on the current market price trends but still the timing for fundamentals is cyclical just like the more popular price in the market. For example when the economy is going through a recession several characteristics affect the fundamentals. Because sales are likely to be down or falling in many sectors corporate profits are also lower than expectations. Higher interest rates will also affect the profitability and financial strength in some .
