từ các công ty khác nhau với các nền văn hóa khác nhau. Bản sắc thường gặp là cần thiết để tạo điều kiện thuận lợi cho hợp tác vượt qua nhiều khu chức năng trong một tổ chức kết hợp. Hợp tác như vậy là cần thiết để cho phép chuyển giao công nghệ và phát triển sản phẩm doanh. | 2. THE WSC AND BEHAVIOR 13 and objects or events in the external world Kihlstron and S. B. Klein noted that the self is the point at which cognitive personality and social psychology meet. Thus understanding the self requires an integration of several areas of psychology. We touch on these streams of thought in this section and then we clarify our definition of the self-concept. A grasp of cognitive psychology is needed to understand the self-concept because the self is fundamentally a knowledge structure that helps organize and gives meaning to memory. Indeed it has been argued with merit that attaching an object or event to the self imbues it with a special meaning For example my car or my birthday is much more meaningful than a car or a birthday. This self-relevance can then serve as a retrieval cue that makes information more easily accessible and more richly connected to other information. Much of the well-established memory advantage of self-relevant information stems from organizational and elaborative processes that although typical of other types of memory are much greater for self-relevant memories Kihlstrom S. B. Klein 1994 . The self is also central in a particular type of memory episodic memory which provides temporal organization to events. Indeed several researchers Roberts 2002 Tulving 2002 Wheeler et al. 1997 stressed that the ability to locate the self in time both remembering one s past and projecting oneself into the future is a uniquely human cognitive skill that develops between the ages of 4 and 6. Wheeler et al. maintained that this capacity for self-relevant time travel is necessary to exercise supervisory control over systems involved with motivation motor control attention and language. Knowledge of personality psychology is also necessary to understand the self-concept. Just as traits and social categories . athletes women and leaders are used to understand others they are also applied to describing oneself. Like other categories .
