how to make your communication stick phần 4

Làm thế nào có giá trị họ sẽ là gì? Chắc chắn nhiều hơn bất kỳ khách hàng - họ chỉ cung cấp cho bạn một phần của kinh doanh . của riêng mình! Nhưng một người nào đó cung cấp cho bạn kinh doanh tháng sau khi tháng sau khi tháng . là bụi vàng. Phần 6 là dành cho việc làm thế nào để kích hoạt các khuyến nghị từ | 60 THE JELLY EFFECT Step 3 - Talk about you Your conversation is going very well so far. The whole process looks like this You Hello I m Andy. Them Hello I m Bob. You What do you do Bob Them Answers question and your conversation is under way . A few minutes later they will ask about you. Your answer has to be impressive. Do you find most people s response to What do you do really boring People say things like I m a banker I m an accountant I m a lawyer or I m a financial adviser. Totally uninspiring. The problem is these sentences describe what the person is not what the person does. But I don t care what the person is. I didn t even ask that - I asked What do you do So an answer like I am an accountant is not only boring and uninspiring but doesn t even address the question asked. And when you think about it giving a boring response to the first question is very dangerous. Everyone knows the importance of first impressions. When networking your answer to what do you do is the first impression you give of yourself. TEAM LinG NETWORKING 61 When answering the what do you do question there are only two things to remember you don t want to give too much information or they ll think I wish I hadn t asked - he s still talking and the information you give must be so interesting that they think Tell me more about that. Here s a three step process to develop your response 1 say one sentence based on the AFTERs 2 explain the need for your services then mention the AFTERs again and 3 it s now time to show off . but with no jelly Taking each in turn . Response 1 - use one sentence based on the AFTERs When networking people don t really care what your profession is. They re more interested in what you help your customers achieve. What legacies you leave behind after working with them. So in my case people are more interested in the results I get for my clients rather than the fact that I work on their communication. So when someone asks what I do I say I help companies get .

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