và xác nhậnHệ thống thực hiện chức năng của mình. Thông thường hệ thống đang được sửa đổi trên cơ sở liên tục thông qua việc bổ sung các phần cứng và phần mềm và thay đổi để tổ chức Phương pháp được khuyến nghị để xác định các lỗ hổng hệ thống là việc sử dụng các nguồn dễ bị tổn thương, | MAGIC WORDS THAT BRING YOU RICHES There are five essential ingredients of a good letter a. clearness b. flow c. passion d. believability e. close Shortcut to a successful letter The best way I ve found to determine whether a letter has all the ingredients of success is surprisingly simple. Yet few people do it. Just read it out loud Mistakes confusing statements and unclear sentences will pop right out. You will thus avoid sending poorly crafted letters. Ask yourself Does this sound as though I m speaking A good letter needs to sound like it s coming directly from your heart as though you are talking to a close friend. The letter needs to sound like you. You need to encourage the reader to get the product. You need to convince the reader he she will be better off as a result. If your letter does not accomplish this rewrite until it does. You have just one goal in writing any sales letter. You want the prospect to do exactly what you ask. As you write the copy think about your reader as you create each sentence. Imagine you are addressing a close friend or favorite relative perhaps a brother or a sister. Remember that your reader listens to that great radio station in the sky WIIFM Your reader is asking this question after each sentence What s in it for me That s exactly what you must answer. No one deep down really cares a whit about your problems dreams or goals. Only their own. You must appeal to the prospect s self-interest. Otherwise they will stop reading and of course not order. 122 HOW TO WRITE THE IDEAL SALES LETTER Prepare yourself to write I m often asked how I prepare myself to write copy. This is a good question. It s crucially important because I ve never seen any marketer address this issue. I ll share with you my approach. As you prepare yourself to write powerful and persuasive copy with lots of juice in it you need to get into a peak emotional state. Reason Daily experiences can have a negative effect on your emotional state. Suppose today you .
