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AIDS, Rhetoric, and Medical Knowledge

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Brightly colored condoms, arranged in the shape of bicycles, eyeglasses, or flowers: part of an extensive campaign against the AIDS risk, these have been a common sight on billboards in Germany for several years now. An advertising spot presented on the Arte television channel (which defines itself as the cultural television channel of Europe) calls on viewers to “fight together.” The spots on German television (distributed by both private and public channels) are about “not giving AIDS a chance.” At the beginning of December, the major television and radio stations, advertising companies, and the press reminded the public not only about Christmas and family values, but also about risks, being.