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DTI ECONOMICS PAPER NO.15 Creativity, Design and Business Performance

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We see this report as a starting point for debate on how best to promote greater creativity and design across UK businesses and Government. More work is needed on definition and measurement, including internationally, if we are to track the UK’s progress in these important areas in the future. Given the novelty and complexity of the issues involved, we have drawn heavily on five specially commissioned papers by leading academics in this field. We are grateful to colleagues from HM Treasury, the Department for Culture, Media and Sport and the Design Council for contributing to our report