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Lecture E-commerce: Business, technology, society (3/e): Chapter 13 - Kenneth C. Laudon, Carol Guercio Traver

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Chapter 13 - Auctions, portals, and communities. After reading this chapter, you will be able to: Describe the major types of auctions, their benefits and costs, and how they operate. Understand when to use auctions in a business. Recognize the potential for auction abuse and fraud. Describe the major types of Internet portals. Understand the business models of portals.