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Lecture E-commerce and e-business for managers - Chapter 18: E-publishing

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Lecture E-commerce and e-business for managers - Chapter 18: E-publishing. This chapter includes contents: Electronic publishing, self-publishing, print on demand, e-publishing: related hardware and technologies, online news services, e-zines and online magazines, future of e-publishing. | Chapter 18, e-Publishing Outline 18.1 Introduction 18.2 Electronic Publishing 18.3 Self-Publishing 18.4 Print on Demand 18.5 e-Publishing: Related Hardware and Technologies 18.5.1 XrML 18.5.2 e-Books 18.6 Online News Services 18.7 e-Zines and Online Magazines 18.8 Future of e-Publishing 18.1 Introduction e-Publishing is creating role reversals in the publishing industry Self publishing is made easier with the Web Print-on-demand will become widely available Steven King and others have revolutionized the publishing industry with their e-publishing efforts XrML could make security and copyright concerns disappear 18.2 Electronic Publishing Traditional publishing relies on large print quantities to keep costs low Cannibalization A decrease in sales of a product directly resulting from the launch of a new improved product Break-even point The exact point when revenues and expenses are equal 18.2 Electronic Publishing Major publishers will have to restructure revenue models to cover the resulting expense Traditional distribution providers and storage facilities could also be hurt by a shift to electronic publishing Content creator The writer or author of content 18.2 E-Publishing SWOT 18.2 Project Gutenberg Started at Xerox in 1970 to measure operator productivity They needed a project that would take a huge number of man hours Goal to convert 10,000 public domain classics into electronic format Used ASCII for uniformity Many e-publishing sites offer Guttenberg texts at no charge 18.3 Self Publishing The Internet makes it easier to offer your materials to a global audience Self publishing includes writing, publishing and marketing your materials Even without an e-commerce infrastructure e-matter can attract visitors Newsletters are a popular medium for self publishing 18.3 Self Publishing Subsidy e-publishing Material is published, but only on an honor system Marketing and distribution is offered at an additional fee Examples: Xlibris . | Chapter 18, e-Publishing Outline 18.1 Introduction 18.2 Electronic Publishing 18.3 Self-Publishing 18.4 Print on Demand 18.5 e-Publishing: Related Hardware and Technologies 18.5.1 XrML 18.5.2 e-Books 18.6 Online News Services 18.7 e-Zines and Online Magazines 18.8 Future of e-Publishing 18.1 Introduction e-Publishing is creating role reversals in the publishing industry Self publishing is made easier with the Web Print-on-demand will become widely available Steven King and others have revolutionized the publishing industry with their e-publishing efforts XrML could make security and copyright concerns disappear 18.2 Electronic Publishing Traditional publishing relies on large print quantities to keep costs low Cannibalization A decrease in sales of a product directly resulting from the launch of a new improved product Break-even point The exact point when revenues and expenses are equal 18.2 Electronic Publishing Major publishers will have to restructure revenue models .