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Lecture Sales and distribution management: Chapter 14 - Krishna K Havaldar, Vasant M Cavale

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Chapter 14, channel information systems. After studying this chapter you will be able: Understand importance of information systems for management of channels, elements of channel information systems, how information systems are used to impact channel service objectives, performance measures for channels, understand principles of channel implementation. | Lecture Sales and distribution management: Chapter 14 - Krishna K Havaldar, Vasant M Cavale

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