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Lecture Cost management: A strategic emphasis - Chapter 2: Implementing strategy: The value chain, the balanced scorecard, and the strategy map

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After studying this chapter, you will know: Explain how to implement a competitive strategy by using Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis, explain how to implement a competitive strategy by focusing on the execution of goals, explain how to implement a competitive strategy using value-chain analysis. | Lecture Cost management: A strategic emphasis - Chapter 2: Implementing strategy: The value chain, the balanced scorecard, and the strategy map

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