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Strategically leveraging CSR as a recruitment tool to enhance organizational attractiveness” -A survey of it professionals of Gujarat

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This article offers a framework for companies to address CSR strategically and also envisages underlying dimensions CSR: a tool for organizational attractiveness— intentions and beliefs. | Strategically leveraging CSR as a recruitment tool to enhance organizational attractiveness -A survey of it professionals of Gujarat International Journal of Management IJM Volume 7 Issue 4 May June 2016 pp.152 164 Article ID IJM_07_04_012 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 7 amp IType 4 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication STRATEGICALLY LEVERAGING CSR AS A RECRUITMENT TOOL TO ENHANCE ORGANIZATIONAL ATTRACTIVENESS -A SURVEY OF IT PROFESSIONALS OF GUJARAT Kirti Makwana Assistant Professor Indukaka Ipcowala Institute of Management I2IM Faculty of Management Studies FMS Charotar University of Science and Technology CHARUSAT Changa Anand Gujarat India Dr. Govind Dave Dean and Principal Indukaka Ipcowala Institute of Management I2IM Faculty of Management Studies FMS Charotar University of Science and Technology CHARUSAT Changa Anand Gujarat India ABSTRACT Attracting and retaining the right people has becoming crucial for the organizations to function sustainably and successfully. To keep up to the requirements organizations are trying and testing the impact of various strategies towards fulfillment of this objective. The present study focuses on the concept of CSR that was earlier viewed as just a Philanthropic gesture has now taken the form of Recruitment Strategy . This article offers a framework for companies to address CSR strategically and also envisages underlying dimensions CSR a tool for organizational attractiveness intentions and beliefs. Signaling Theory and Social Identity Theory have been emphasized in the present study. The study reveals that Signaling theory has profound impact 30.5 on increasing Organizational Attractiveness followed by Social Identity theory 28.3 . The Sense of employees that include policy towards employees employer-employee relationship and employee welfare programs also play a crucial role 20.7 to