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Media habits among tribal women organic farmers in Kandhamal district of Odisha, India

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This paper tries to examine the media habits among women organic farmers, to know the time given to each media by women and to find out the popular media among women. For the present research multi stage sampling design was used. The sample consists of 122 women farmers and the Pre-tested questionnaire was used for collection of information. The data reveals that majority of the respondents spend one hour for every media and the interesting finding of the study indicates that 62.29% of the respondents do not accessed internet at all. Only 0.81% of the respondents do not view TV, so the findings show that TV is the most popular media among women organic farmers. |