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The conceptualization of life in English and Vietnamese propaganda slogans

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This paper sets out to examine the conceptualization of life, one of the most complicated concepts that require a number of domains to get mapped, in 600 English and Vietnamse propaganda slogans addressing social policies and purposeful activities in life, mostly collected from street banners and the Internet. The research is based on the principles of the Conceptual Metaphor Theory (Lakoff & Johnson, 2003) and Metaphor Identification Procedure (Pragglejaz group, 2007; Steen, 1999, 2009). |

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