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Ethical Consumption in Vietnam – Do Moral Philosophy, Values and Demographics Differences Matter? A Research Proposal

The present study would significantly contribute as a pioneering works to understand Vietnamese consumer’s ethical choice in academic area with a strong evidence from an empirical statistic. In addition, the results of this study could be an important reference source to be pragmatically applied in marketing efforts to guide business toward a better position to generate new interest in their products with a deep understanding of customers in Vietnam, especially in the market of new era. |